Search Engine Optimization Tips: Your Online Business Site
You want your online site to be noticed as the best information out there for what you offer. And, that means you want optimal results when search engines like Google, Yahoo, Bing, etc. are used to search for your topic. That is what Search Engine Optimization is about.
So, the first step in doing any optimization is to find the best keywords for your target market or product.
You want to know what words/terms your target market would type into a search engine to find what you have to offer.
This can be tricky at first, so it can be helpful to brainstorm with a colleague, or better yet, when you are networking, either online or offline with a small group of your target market, ASK them what keywords and phrases they use to search online for what you're offering.
Get started in researching and gathering your keywords is by using one of the free Keyword Research Tools that are available to you. This exercise alone offers an instant perspective that helps you understand your audience and grows your own business.
Use the free keyword search tool like Google's Keyword Tool to find out how many people are looking for your keywords, and key phrases, each day. You want to see about 20,000 searches on your keyword/keyword phrases per month.
When you're building your keyword list for Search Engine Optimization (SEO), start with about 10-30 keywords, and think about them in terms of all of your content, not just your target market.
Once you've got your list of keywords ready, you'll want to add them to certain places in your website / blog, on each page, which will optimize if for the search engines.
Search Engine Optimization # 1 - Title Tag:
The title page of your website needs to be different for each page of your site. And the title of for each page should be specific to the content of that page.
This would include your tab names. Say your 'About Page' - put in "About (your name).
This is what the search engine spiders read first, so it's important to put your keywords here. And it will also be the text that displays in the URL part of your address after the forward slash (/).
Search Engine Optimization #2 - Content
Incorporate your keywords into each page of your site. Because people scan while they read online, you need to break up the copy on your page, using white space, headings, bullets, bold print, etc.
Some Ideas of where to put keywords:
Page headings
Bold and italicized text
Bulleted and numbered lists
Hyperlinks
Incorporate keywords into body copy
Put your keywords a minimum of 4 times in your page content. Have them near the top of the page then sprinkled throughout in a natural manner.
Search Engine Optimization #3 - Domain Name
if you can, use keywords in your domain name. It will make it that much more attractive to the search engines.
I look forward to seeing you at the top of the search engine searches!
Certified Business Mentor and Wealth Creation Coach - Coach Donna L. Ward, helps entrepreneurs and small businesses stop money leaks, building client relations into raving fans.
I use my gifts of abounding, robust intuitive connection with Spirit, and vision that helps small business owners and entrepreneurs understand and move forward more easily with what is going on in business and life situations.
I help small businesses and entrepreneurs stop money leaks, attract and build client relations into raving fans.
Sharing my own business savvy to attract and build the client centered business. Search Engine Optimization Tips: Your Online Business Site - Fluser General Business Directory - Business Directory |
